Media Progetti
A ground-up SEO website built to rank on Moroccan Google and convert visitors into showroom appointments — against WordPress, Wix, and Squarespace.
Built to rank, designed to convert.
Media Progetti — Cuisines & Dressings — is a 15-year market leader at Dar Bouazza, Casablanca, selling Made in Italy kitchen suites, hydrophobic MDF cladding, and ecological furniture. The brief: a website that wins customers directly from Moroccan Google for competitive kitchen queries and converts visitors into showroom appointments — not a brochure site, a revenue engine. The architecture is SEO-first from the first HTML tag: the H1 targets the primary keyword cluster; section headings cover secondary queries; the page is fully crawlable by Googlebot on the first request with no JavaScript rendering delay. Core Web Vitals are engineered to the detail — next-gen image formats, inlined critical CSS, font-display swap — achieving LCP under 1.5 seconds and CLS near zero. Schema.org LocalBusiness markup with address, phone, opening hours, and geo coordinates targets Google rich results directly. Two conversion CTAs sit above the fold. The URL structure, meta tags, and hreflang are designed for Arabic and French expansion — the biggest untapped local traffic opportunity for this market.
Target LCP on 4G mobile
Market-leadership tenure
CTAs above the fold
WordPress / plugin dependency
Six decisions that put organic search first.
SEO-first architecture
The H1 targets the primary keyword cluster; section headings address secondary queries. Crawlable by Googlebot on first request — no JS rendering required.
Core Web Vitals optimised
Next-gen image formats lazy-loaded below the fold, critical CSS inlined, font-display swap. LCP under 1.5s, CLS near zero.
Local SEO schema
Schema.org LocalBusiness markup with address, phone, opening hours, and geo coordinates for Google rich results.
Conversion architecture
Two CTAs above the fold — a product journey and a direct lead form — with an info strip (hours, location, phone) that answers the question before it's asked.
Dark & light brand system
Dark mode uses the brand photography as a dramatic backdrop; light mode reads as a clean, premium showroom. The brand orange holds in both.
Multilingual-ready structure
URL structure, meta tags, and hreflang designed for future Arabic and French variants — the biggest local traffic opportunity.
Engineered to rank, designed to convert.
A custom codebase that loads twice as fast as the WordPress sites it out-ranks.
- Semantic HTML
- Keyword hierarchy
- Schema.org markup
- XML sitemap
- hreflang-ready
- AVIF / WebP
- Lazy-loading
- Critical CSS inline
- <1.5s LCP
- ~0 CLS
- Dual hero CTAs
- Devis form
- Showroom info strip
- Click-to-call
- Produits
- Espaces
- Inspiration
- Blog
- Réalisations
- Dark / light
- Orange identity
- Mobile-first
- Premium type
24+ capabilities — all native, all owned.
A custom build that loads twice as fast.
Media Progetti competes against template-builder sites by owning the codebase — and the performance and SEO control that comes with it.
| Media Progetti | WP + Yoast | Wix | Squarespace | |
|---|---|---|---|---|
| Sub-1.5s LCP on 4G | ✓ | — | ○ | ○ |
| Full semantic-HTML control | ✓ | ○ | — | ○ |
| Heading-hierarchy control | ✓ | ○ | — | — |
| LocalBusiness schema | ✓ | ○ | ○ | ○ |
| No plugin overhead | ✓ | — | ✓ | ✓ |
| No subscription cost | ✓ | ○ | — | — |
| Dark + light brand | ✓ | ○ | — | — |
| Fully owned code | ✓ | ○ | — | — |
Ranking high, converting on arrival.
Media Progetti now ranks for high-intent kitchen queries in Casablanca and greater Morocco. The conversion architecture — dual CTAs, info strip, prominent showroom details — reduced the friction between "found the site" and "called the showroom." Page-load time under the WordPress alternative means Google ranks the custom build higher and visitors stay longer. Zero ongoing CMS subscription cost.