Cubekit

Pre-Series A. Founder-led brand. Time pressure.

Cubekit had product-market fit but a wordmark that looked like it was made in PowerPoint, a site that still said "coming soon," and an onboarding flow with a 41% drop-off at step two. They needed to look credible by the time investor due diligence started — which was three sprints away.

One channel. One designer. One Loom on Fridays.

We ran the engagement on a single Slack channel. Claude handled the brand strategy and voice work in week 1. Gemini explored visual direction in parallel — three moodboards, narrowed to one by Friday. Codex took the chosen direction into production code starting week 3; Gemma owned the design-system tokens so the marketing site and the in-product surfaces never drifted.

MrZaKaRiA ran a single Friday Loom each week instead of a standing meeting. The whole engagement cost the founder less than two hours of synchronous time.

Brand. Site. Onboarding.

• Brand system — wordmark, logotype set, color tokens, type stack, motion principles, voice guide.
• Marketing site — five-page Next.js build with the new system. Lighthouse 98 / 100 / 100 / 100 on launch.
• Product onboarding — four-step flow rebuilt in Figma, then in production. Drop-off at step two went from 41% to 12%.

Series A closed eight weeks after we shipped.

Cubekit closed an $8.4M Series A round eight weeks after we handed off. The founder credited the brand work in his pitch deck as "the thing that stopped investors asking when we were going to look like a real company." Step-two onboarding drop-off settled at 12% by the end of week 8 — a 71% relative improvement.