Case studies

Selected projects.

Production platforms and brands we've designed, built, and shipped — e-commerce admins, ERP and CRM systems, subscription dashboards, and SEO-first sites. Every project below is live, owned end-to-end, and competing with the category's biggest names.

ERP Store

2024 – 2026
Product Design · SaaS · Subscription Intelligence

Sell anything you charge on a cycle — hosting, SaaS plans, IPTV, memberships — and add new revenue lines as your business grows. ERP Store runs the whole subscription lifecycle for you: it watches every account, warns you the moment a renewal is at risk, rescues failed sign-ups in one click, and keeps your live revenue and revenue-at-risk on a single screen. Under the hood — a real-time SLA engine catches breaches in seconds (not end-of-day) and a six-stage pipeline moves clients in one action, on a Vue.js front end and a PHP back end with MySQL/MariaDB and Redis — fully owned, no Chargebee fees, no per-seat licensing. Competes with Chargebee, Recurly, and Stripe Billing.

Real-time SLA engineRevenue-at-risk dashboard6-stage pipelineRenewal boardUnverified rescueDark / Light

RAIN Store

2025 – 2026
Product Design · E-commerce · Admin Platform

A complete online store that's ready the day you launch — like Shopify, but with every app already built in and nothing extra to pay each month. Sell, market, ship and grow from one place: 58 modules spanning products, orders, customers, live shopping, B2B, subscriptions, coupons and affiliates, all working in perfect harmony. RAIN AI watches your store, your ad spend and your system health, and tells you what needs attention in plain language the moment you log in. Under the hood — a Vue 3 front end on a Laravel 13 back end with MySQL/MariaDB and Redis, native CRM and RIVER ERP integration, and zero third-party app fees. Competes with Shopify, WooCommerce, and Magento.

58 modulesRAIN AI operational layerNative bulk toolingVirtual showroomsB2B & live commerceShopify alternative

RIVER ERP

2025 – 2026
Product Design · SaaS · FinTech · Casablanca

One system to run every business you own — a corner shop, a supermarket, a café, a restaurant, or all of them at once. RIVER ERP handles your supply chain, logistics and stock; your contacts, devis, factures, bons de livraison and every document; a POS for shops and cafés; barcode stock-scanning for supermarkets; and the full restaurant flow from the customer's order to the kitchen to table and booking management. Run many companies from one login, each with its own books. Under the hood — 91 modules across 12 suites on a Laravel 13 + Vue 3 stack with an event-driven, real-time core: one event bus and one shared data model (MySQL/MariaDB + Redis), so a sale, a stock move or a payment updates everywhere at once. REST-API and AI-native (RIVER AI with Siri & Gemini voice), with Moroccan DGI e-invoicing, TVA and CNSS compliance built in — plus native RAIN Store integration. Competes with SAGE, Dolibarr, Cegid, and SAP Business One.

91 modules · 12 suitesEvent-driven real-time coreAI-native (Siri & Gemini)DGI + CGNC complianceMulti-company API-firstSAGE alternative

Enterprise CRM

2025 – 2026
Product Design · CRM · B2B Pipeline · AI-powered

Know every company you sell to at a glance — and never let a deal go cold. Enterprise CRM puts your whole pipeline in front of you: who's worth chasing, what each account is worth, and exactly what to do next, with LinkedIn context one click away and follow-ups handled automatically. Under the hood — a 360° account record with twelve data dimensions in a single row (no tab-switching), live ARR across the pipeline, one-click ICP scoring and workflow automation inside the CRM. Built on a React 18 + Vite front end talking GraphQL to a NestJS back end, with PostgreSQL + TypeORM, Redis for caching and job queues (BullMQ), and ClickHouse for analytics. Competes with Salesforce, HubSpot CRM, Pipedrive, and Attio — the coverage of a big team without the bloat or the per-seat bill.

360° account recordLive ARR pipelineICP scoringLinkedIn enrichmentWorkflow automationSalesforce alternative

Media Progetti

2024 – 2025
SEO · Web Design · E-commerce · Casablanca

A website built to win you customers from Google — not just to look good. Media Progetti is engineered to rank for what people actually search, load almost instantly, and turn visitors into leads with the right call to action at the right moment. Under the hood — a lean, crawlable build structured around a real keyword hierarchy, with LCP under 1.5s and CLS near zero, Schema.org LocalBusiness markup for Google rich results, and a multilingual-ready structure for Arabic and French. Competes with WordPress + Yoast, Wix, and Squarespace.

Keyword hierarchyLCP < 1.5s · CLS ≈ 0LocalBusiness schemaConversion architectureAI-search readyMultilingual-ready

Origin Element

2024 – 2025
Web Design · AI Consultancy · England · Brand

A website that does your selling for you. Built for an AI consultancy in England, Origin Element turns a curious visitor into a booked call without a single sales deck — clear positioning, real proof, public pricing, and a live availability signal that says the team is in demand. Under the hood — a fast, lean build on clean semantic HTML, a decision-tree navigation that answers every qualifying question, and a dark/light brand system that reads as genuine technical credibility. Competes with McKinsey Digital, Accenture AI, and bespoke agencies.

Credibility-first designLive availability signalDecision-tree navigationPublic pricingDark / LightEngland