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[ Case Study · CRM ]

Enterprise CRM

A B2B relationship intelligence platform built for teams that need CRM speed without CRM bloat — against Salesforce, HubSpot, and Attio.

Engagement
Full product build
Disciplines
Product · CRM · AI
Year
2025 – 2026
Live
mrzakaria.com/ecrm
Enterprise CRM — light interface Enterprise CRM — dark interface
01 · Overview

A company database that works like a deal engine.

Enterprise CRM turns a raw company database into a live deal intelligence engine. Where most CRMs force you into tab-switching, sub-record loading, and sidebar juggling, this platform puts twelve data dimensions — domain, people, ARR, ICP score, employees, tasks, opportunities, notes, LinkedIn, Twitter, address, and position — in a single row. The entire pipeline is live: ARR updates in real time across every account, ICP-qualified companies filter in one click without building a segment, and LinkedIn context is one click away per record. Workflow automation — follow-up tasks, opportunity tracking, position management — lives inside the CRM, not in parallel tools. Dark mode for the 12-hour operator day; a clean light mode for client-facing screens. Built on React 18 + Vite (Apollo Client, GraphQL) on the front end and NestJS 11 on the back end, with PostgreSQL + TypeORM, Redis for caching and job queues (BullMQ), and ClickHouse for analytics.

By the numbers
105

Companies in the live database

$4.6M

Top ARR account (NVIDIA)

12

Data dimensions per record

169

Active accounts in pipeline

02 · Architecture & Design

A 360° record, scored and automated.

01

360° account record

Twelve data dimensions in one row — no tab-switching, no sub-record loading. The whole relationship at a glance.

02

ARR pipeline visibility

The ARR column is live across all 105 accounts, from $0 early-stage to $4.6M — the sales team works toward a live number.

03

ICP scoring

A True/False ICP flag at the account level. Filter to ICP-qualified accounts in one click — no segment builder required.

04

Workflow automation

Follow-up tasks, opportunity tracking, and position management built into the core record — work inside the CRM, not in parallel tools.

05

LinkedIn enrichment

LinkedIn profile links embedded per account for one-click relationship context — no copy-paste between CRM and a LinkedIn tab.

06

Native dark & light

Dark mode for the 12-hour operator day; a presentable light mode for client-facing views. Same data, two moods.

03 · Everything inside

A company database that closes deals.

CRM depth without CRM bloat — every dimension on one row, no admin, no per-seat tax.

Records05
  • Companies
  • People
  • Persons
  • 360° account view
  • 12 data dimensions
Pipeline04
  • Opportunities
  • Live ARR column
  • Deal stages
  • Win/loss
Intelligence05
  • ICP scoring
  • Workflows
  • Tasks
  • Positions
  • Dashboards
Enrichment05
  • LinkedIn
  • Twitter / X
  • Domain
  • Address
  • Employees
Workspace05
  • Notes
  • Filters
  • Sort
  • Saved views
  • Staff & roles

24+ capabilities — all native, all owned.

04 · How it competes

CRM speed, without CRM bloat.

Enterprise CRM is purpose-built for teams that find the incumbents too slow, too heavy, or too expensive at scale.

vs. Salesforce
Deployed in days, no admin required. Every column visible without a custom report, no per-seat pricing at enterprise scale.
vs. HubSpot CRM
No marketing suite bundled — pure CRM. ICP scoring is built-in logic, not a paid tier.
vs. Pipedrive
Company, people, opportunities, ARR, and LinkedIn in one view — Pipedrive needs multiple integrations to match.
vs. Attio
A fully custom schema designed for the business, not adapted from a generic template — faster for operators who know their data model.
Feature-by-feature
Enterprise CRMSalesforceHubSpotPipedrive
360° record (12 dimensions)
Live ARR column
ICP scoring built-in
Workflow automation
LinkedIn enrichment native
No per-seat pricing
Deploy in days
No admin required
Fully owned
included  ·  partial / paid add-on  ·  not available
05 · Outcome

Spreadsheets and Sales Navigator, replaced.

Enterprise CRM replaced a mix of spreadsheets, LinkedIn Sales Navigator, and a HubSpot free tier with a single owned intelligence platform. ICP scoring cut prospecting time by surfacing qualified accounts instantly. ARR visibility gave the team a live target. Zero monthly seat cost — the platform pays for itself inside a single closed deal.