GMAB — Menuiserie Aluminium & Bois

A joinery company that search engines could not see.

GMAB (Global Menuiserie Aluminium et Bois) is a Moroccan joinery and interior fit-out company. It makes aluminium and wood joinery, made-to-measure kitchens, parquet and cladding, wardrobes and dressings, office furniture, and complete fit-outs for shops, cafés, restaurants, hotels and gyms. Its buyers are homeowners planning a kitchen, architects specifying cladding and business owners fitting out a new venue, and almost all of them start the same way: a French-language search for a trade, often with a city attached, such as "bardage bois", "placard sur mesure", "cuisine moderne" or "menuiserie Casablanca".

The previous gmab.ma could not answer any of those searches. It was a client-rendered React single-page app: one real URL, an initial HTML file with no content in it, a sitemap whose entries pointed at #services, #gallery and #contact anchors, and a Workbox service worker that cached the whole app on visitors' devices. A Semrush check of the Morocco database, run by RAIN on 22 September 2026 before any work started, found the domain ranking for one keyword, unrelated to the business, at position 27, and drawing no organic visits. Meanwhile Semrush estimates monthly French-language demand in Morocco at about 2,900 searches for "cuisine moderne", 2,400 for "placard", 2,400 for "bardage bois" and 1,900 for parquet terms. Those are third-party estimates, not results, but they showed the size of the gap.

The brief to RAIN Design Studio had a second, stricter half: everything the new site says about GMAB had to be true. No prices, because none were ever published. No street address, because GMAB does not publish one. No materials or promises the old site never claimed. We answered with a French-language (fr-MA) static site on Astro 7, built page by page from one data registry:

• 6 service ("savoir-faire") pages: made-to-measure kitchens, parquet and cladding, dressings and wardrobes, professional furniture, commercial fit-out, and doors and staircases.
• 12 city pages for Casablanca, Marrakech, Rabat, Tanger, Agadir, Fès, Meknès, Oujda, Kénitra, Tétouan, Salé and Mohammedia, each describing the joinery market of that city.
• 20 topic landings aimed at measured searches, such as bardage bois, placard sur mesure, cuisine moderne, menuiserie aluminium and fenêtre aluminium, and 14 service × city pages such as parquet in Casablanca or a made-to-measure kitchen in Marrakech.
• 7 buying guides with their own index, a filterable gallery of 16 projects, a hub of the 12 cities, an HTML site plan and an interactive /seo map of every page and the links between them.

That makes 68 HTML pages: 67 indexable URLs plus a 404, where the old site had one. Every page carries its own JSON-LD graph, a generated 1200×630 share card, canonical and fr-MA hreflang tags, and an entry in the sitemap, the image sitemap and llms.txt. The look is editorial and brutalist: oversized stacked uppercase headlines, bracketed monospace labels, numbered sections, one-pixel rules, full-bleed photography and a single accent, the yellow sampled from GMAB's own logo, on a near-black background, with a contrast-checked light theme. The build is versioned as v27.1.2 and its deploy-ready output was committed on 30 September 2026.

Real pages, one registry, and an audit that refuses invented claims.

A single-page app hides its content behind JavaScript. The fix was not a plugin or a pre-render service but a different kind of site: every page written to disk as HTML, every page generated from the same data, and every build checked before it ships.

Sixty-seven indexable pages where there was one.

Version 27.1.2 was committed on 30 September 2026 with a deploy-ready build: 68 HTML pages, 67 sitemap URLs, 99 images in the image sitemap, structured data on every page, 302 FAQ answers in schema and a share card for every indexable URL. Against a measured starting point of one ranking keyword and no organic visits, the site now gives search engines and AI answer engines 67 real pages to read instead of one empty shell. A homeowner in Fès looking for a dressing, an architect in Tanger specifying wood cladding or a café owner in Casablanca planning a fit-out now has a page written for that trade, and often for that city, with a FAQ and a direct way to ask for a quote.

The release is packaged for upload to GMAB's Apache host; this case study does not confirm which version is currently live. We have no post-launch ranking, traffic or lead data, and we make no claims about business results. The Semrush search volumes quoted above are third-party estimates, not outcomes. Open items are documented in the project: two new pages (dressings and wardrobes, doors and staircases) are waiting for GMAB to validate their wording, search-console verification codes are still to be added, project photos could move to Astro's image pipeline for responsive WebP and AVIF variants, and price-led pages would need GMAB's own price grid before anything is published. Because every page comes from one registry and is checked by the same audit, each of those additions will ship linked, marked up and truthful from day one.