Panolux

Two catalogues, one showroom, one site that audits itself.

PANOLUX® sells two very different things from one showroom in Dar Bouazza, Casablanca. Architects, joiners and designers come for a technical range of decorative wood panels: MDF and moisture-resistant MDF, HDF, melamine and Egger decors, blockboard, plywood, High Gloss and Super Mat, HPL and compact laminate, acoustic and slatted wall panels, and exterior cladding, with cutting and machining to size. Homeowners come for made-to-measure kitchens, dressings, wardrobes and bathroom fittings built from those same panels. The brief was a French-language site that covers the real search demand on both sides (MDF prices, moisture-resistant boards, Egger, HPL, fitted kitchens, dressings, cladding) and turns visits into quote requests, without thin copies and without publishing a price list.

The starting point was measurable. A site audit of panolux.ma exported on 9 July 2026 crawled 13 pages and flagged 26 redirecting URLs, 12 pages reachable through a single internal link, no sitemap.xml, no llms.txt, missing HSTS, duplicate H1s and broken internal images. RAIN rebuilt the site on Astro 7 and more than doubled it: 28 indexable pages grouped into 4 SEO silos, 11 of them generated from one shared landing-page template, with FAQPage and BreadcrumbList structured data, a generated sitemap, an llms.txt file and HSTS on every response.

The part we are proudest of is that the site checks itself. A build-time inventory reads every page source and feeds both the sitemap and an internal /seo map. The map draws the silo tree and the internal link mesh, and audits titles, descriptions, H1s, word counts, image alt text, orphan pages and broken links on every build. Today it reports 189 contextual internal links, 0 orphan pages, an average of 675 words per page and a clean status on all 28 pages. The look is dark-first, with oversized Inter headlines, a lavender accent and a light mode. Motion is a small bundled layer (Lenis smooth scroll and Motion reveals) built to work with Astro's client-side router. CSS is inlined, images are optimised WebP, and analytics run in a web worker.

Six decisions that make the site grow without decaying.

A catalogue site rots when every new page is a one-off. We made the structure do the work: one inventory, one template, one map, and a motion layer that cleans up after itself.

From 13 pages to a 28-page catalogue that checks itself.

The rebuilt site is live at panolux.ma. The indexable catalogue grew from the 13 pages in the July crawl to 28, written in French and totalling about 18,900 words by the site's own counter. The main issues that audit flagged now have fixes in the code: a generated sitemap referenced in robots.txt, an llms.txt file, HSTS on every response, trailing-slash canonical URLs that match the production redirects, and build-time checks for H1s, orphan pages and broken links. FAQPage markup covers 64 answers on 14 pages, and the internal map reports 189 contextual links with no orphans and a clean status on all 28 pages.

We have not re-crawled the site since the rebuild and claim no ranking, traffic or lead figures. Next on the list: LocalBusiness schema for the showroom, rendering the FAQ schema on the kitchen-price page, removing an unused animation dependency and self-hosting the icon script. Because every page is data on a shared template and checked by the /seo map, each new material or service page lands linked, marked up and audited from day one.